A Real Email I Got Today
This must have the highest buzzword/meaning ratio I’ve ever seen. I still have no idea what this guy is trying to sell us on…
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Subject: Zecco 2-D barcode possibilities
Hi Tony,
I hope all is well at Zecco. I want to touch base and pass along the following article on Canon’s deployment of unique, consumer centric, in-store mobile marketing that is currently in thousands of retailers nationwide.
The Knotice designed solution provides consumers with information they need to make informed purchase decisions. Financial services brands can benefit tremendously by delivering relevant engagements with customers while they are on-the-go. Delivering the right “in-the-moment” experience, optimized per device and by interaction, is where brands cannot just survive, but thrive in connecting with their customers.
I can see Zecco leveraging a similar consumer-centric approach to deliver meaningful differentiation in the crowded space. Some thoughts that are specific to your business include:
• Enable savings, payment, and loan calculators to support win/win consumer behavior
• Extend the value/impact of sponsorships and customized initiatives
• Connect the digital aspects of your total value story with the physical world, on demand
With our roots in direct digital marketing, Knotice is a comprehensive resource for mobile marketing helping companies with messaging programs, app strategies, mobile websites, Microsoft Tag / QR programs, and more.
If Zecco has any mobile initiatives you would like to discuss, please let me know. I’m happy to setup a call or answer any initial questions via email.
